Lining Officially Launched Online Shoe Sales Business In The United States
Recently, the mainland sports brand Lining officially launched online in the United States.
Sale
Business, including running shoes, sportswear for men and women.
The project is based on a joint venture model, which will invest $10 million in the US business and establish a joint venture with Acquity Group LLC to expand sales in the US market.
It is reported that Lining's sales in the US market increased to $50 million this year, and sales in China's external market accounted for 2% of its total revenue last year.
For Li Ning Co's "going out" development plan, the relevant people questioned this.
brand
Disadvantage in sales
situation
But the company said it was just an expansion strategy for overseas markets.
The mainland is still an important core market for companies to expand their businesses.
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