American Clothing Consumption Tends To Be Cautious &Nbsp; Quality Is Higher Than Quantity.

2011/12/28 9:38:00 5

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The US Cotton Corp (CI) reported that since the recession, American consumers are increasingly concerned about the way and location of consumption.

Low and middle and low income consumers prioritize essential items, while the other side, such as home furnishing and clothing, is a dispensable item in many cases.

According to American cotton

company

Lifestyle Monito, on average, spends 54 of US consumers on clothing this month, compared with $77 in 2008, $63 in 2009, or even $60 in 2010.

For three years, it has fallen by about 30%.

Lifestyle survey found planned purchase

clothing

The percentage of US consumers increased significantly.

In 2008, 65% of the consumers planned to shop, and this year the percentage increased to 71%.

Meanwhile, the percentage of impulse shopping decreased from 35% in 2008 to 29% in 2011.

According to lifestyle survey data, parity stores are still the most popular retail channel for clothing purchases.

Although the percentage dropped from 28% in 2009 to 24% in 2011.

Doneger group fashion director Rosenne Morrison

point out

Consumers at all levels are more cautious when considering expenditure and list the priorities of consumption.

"Consumers begin to consume sensibly.

Consumers consider the lifespan of goods purchased and value quality more than quantity. Therefore, low price is not really necessary.

Although prices have always been the focus of attention, quality is now slightly better than quantity, and it has become an important factor for people to consider buying. "

Data from lifestyle surveys showed that between 2009 and 2011, the percentage of consumers who called Walmart was their favorite place to buy clothing fell from 10% to 6%.