Today, price wars, channel wars,

First of all, enterprises should establish a sense of comprehensive marketing concept.

Marketing is the accumulation of brand, and brand is the qualitative change of marketing. Marketing and brand are just like a person's left and right hands.

Marketing war is the best integration of industry resources, while brand warfare is the integration of consumers' minds.

Marketing solves the problem of the market, and the brand solves the problem of consumer loyalty.

Secondly, enterprises should prepare well for winning two wars. One is marketing war, the other is marketing war.

Finally, China's small and micro textile entrepreneurs should clearly realize that brands will make marketing easier.

Since the brand is focused on the mental warfare of consumers, all marketing obstacles and problems will be solved once consumers have a sense of loyalty and dependence on the brand.

If marketing leads to excess sales, brand makes marketing easier.

Only homogenized marketing means, there is no homogeneous brand.

China is the most serious market of homogenization competition in the world, and the lack of Chinese marketing is actually the lack of brand.

And brand is "excessive marketing" left to Chinese entrepreneurs the last differential competition "firewall".

Brand survival is the fundamental solution for China's small and micro textile enterprises to get rid of the mire of Chinese marketing.