According to some children's clothing store operators, the mainstream products of children's clothing market in the past are mainly leisure and sports, and lack of brand with fashionable style. This is related to the consumption demand of children's clothing. After all, most parents are more willing to let their children wear comfortable and convenient clothes.

However, with the growing awareness of children's shopping autonomy, children's right to speak in the purchase of clothing is becoming more and more important. The market space of fashion brand children's clothing has been unprecedentedly improved.

The design, color, appearance and design of a garment are all deciding whether or not.

Cartoon characters as a series of brands

Walking on the street, you can see children's clothing brand shops that are popular with fashion, such as "mefir", "Cherry meatball", "pie pie" and so on.

They share a common characteristic, that is, most of them are printed with cartoon characters or scenes.

A brand children's clothing shop official said, most children buy clothes with their familiar cartoon images, so they will also focus on purchase options.

For example, when a cartoon is hit, it will enter the clothing series of the theme.

In a children's clothing shop, the reporter met a kid who had just started primary school.

He wore a coat with "Dora A dream", black shorts, shoes with Superman patterns, and some cartoon characters.

He said he liked watching cartoons very much, so he also liked to pick cartoon characters to buy clothes.

Children's wear is not expensive.

According to the observation of Xiaobian, a brand of children's clothing is exquisite, but the price is not low, and some are even expensive.

The price of a summer suit with "pig pig" will be sold to nearly 200 yuan.

Reporters found that this set of children's wear also has a "couple version": the jacket pattern and style are similar, while the lower body has short pants and short skirts to choose, which are suitable for boys and girls.

A student parent told reporters that children like these clothes. Every time they buy clothes, they have to choose their own stores. Although the brand children's clothing is more expensive, the children are very sunny and healthy.

Nowadays children's clothing mostly takes the brand line. Although it is more expensive, with the increase of family income and the care for children, parents who wish to have a happy childhood do not care.

Brand children's clothing is comfortable and beautiful. Children used to have no such style of childhood.