January 10, 2012, Noah International brand Brandway Bo Sheng Hui, sponsored and sponsored by the Investment Management Institute, "pays tribute to Chinese culture - ART+IN like a cocktail party" opens ceremoniously at the Xiamen haute fair.

　 Beauchamp International fashion Master's peak theory

Beauchamp is a gathering of global fashion leaders. It is the top experience of fashion and art. It is the summit dialogue of international fashion masters. It is the fashion theory of famous entrepreneurs in China. It is a public platform that covers the field of taste, discussion and creation. It has been the third session since its first launch in 2009. From the first gathering of Dior, KENZO, Yves Saint Laurent, Prada, CK and other top international fashion masters, to appreciate the fashion art of international commodities, to the second joint PWC and Bai run technology, to jointly discuss the business mode of the 3 era of winning footwear industry, and then to this year's celebration of "art and fashion" featuring the theme of "paying tribute to Chinese culture". Both have aroused high response and praise from the industry. Beauchamp is a business intelligence platform focused on creating a fashionable commercial IDEA. It focuses on leaders' attention, listens to the aspirations of the masters, solves your problems and creates a fashionable future.

Lin Xiaolin: Awakening of Chinese culture and art

This is the first time that we have analyzed the influence of Chinese culture and art on the development of the national brand and the international brand by Mr. Lin Xiaolin, general manager of the Noah International brand Cci Capital Ltd. Mr. Lin Xiaolin believes that because of lack of culture and culture, many Chinese and Chinese brands are practicing the West. With the wind going down, the Korean wave will be temporarily occupied, and the Chinese tide will start. At the moment, we Chinese and Chinese brands should be confident and confident in themselves, do not seek fast, do not seek the scene, only seek their own beauty. We should know how to respect ourselves and love ourselves, and we should start our cultural awakening.

The next 2012: the "Chinese wind" will become the "world wind".

The grand ceremony also invited contemporary famous sculptor Gong Dong and the famous music artist of new Garbo to interpret and guide the fashion of Chinese culture and let the world rethink and define "China's beauty". When the fashion industry began to imagine China, more and more Chinese elements appeared in the works of designers, and finally converged into the "Chinese style" that swept the globe. It is vertically and horizontally. Latest fashion In the construction, industrial design, jewelry and other industries, around the reconstruction of the unique image of Chinese culture, we create an ethereal, interesting and unique life product and daily aesthetics.

Chinese shoes and clothing brands: more attention should be paid to Chinese cultural elements.

When the international fashion industry turns to China, the Chinese element becomes an expression. As a symbol of civilization, clothing has become a carrier and spread the cultural background of 5000 years in the ancient country. Chinese clothing brands need to show more respect to Chinese culture.

A tribute to Chinese culture - ART+IN is like a cocktail party, moving slowly from 1930 to 2012. This time, Bo Shang Hui, using this stream of wind and rhyme, let people go through the historical time of the 20s and 30s of last century, wake up Chinese art and culture, send a fashion signal to the world, leap over 2012 and leap for a better future.