The European debt crisis has continued to evolve and the Middle East is in turmoil. The current international economic situation has forced Shishi foreign trade. Shoe enterprises Actively looking for new market space. In this process, e-commerce has become an important tool for them to expand new channels for export.

In the process of opening up new markets and new resources, there are many foreign trade Enterprises have missed experience with orders because they do not understand the difference in purchasing habits of foreign investors. In order to reduce this situation, many enterprises actively embrace the group, exchange experiences and seek solutions. It is learnt that, among the responsible persons of enterprises, there is a detailed exchange between foreign counterparts in China, the differences between Chinese and foreign cultures, how to become good business partners, how to expand business in China, and why China and foreign trade should be developed, so as to break through the ravages of information exchanges between suppliers and buyers, so that Chinese and foreign businessmen can enhance understanding and cooperation at the same level, help enterprises to grasp the latest foreign trade trends in a timely manner, and make strategic plans to open up global markets.

Facing the turbulence of the current international trade situation, many enterprises have further excavated the demand of foreign trade enterprises, deepened the connotation of e-commerce service, and provided a brand-new train of thought for enterprises to enhance the effectiveness of foreign trade.

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Official website platform another channel for enterprise development

Shishi's brand clothing enterprises conform to the trend of the times and have set up "online stores". Using the official website of enterprises to promote the promotion of online stores, the realization of the supplement of official websites and online stores will make the sales volume of enterprises online achieve a qualitative leap. But I found that Shishi enterprises with good official websites are rare.

It is understood that the official website of some Shishi enterprises not only did not update the contents of enterprise information for a long time, but also moved news events at home and abroad into a portal website. At the same time, some enterprises also implanted many other unrelated recruitment contents in the recruitment column, and even updated in July 2008. Not only that, but for the apparel industry's official website, the most basic products were pictures, related information and contact ways, but some enterprises' official websites failed to do so.

In fact, in general, the basic configuration "official website" should include the following elements: the introduction of the "enterprise name"; in the "information" section, there are corporate news, industry dynamics, media coverage; in the "join" aspect, there are franchise advantages, franchise conditions, franchisee procedures and franchised network introduction; the most indispensable is the last column "contact", which should include visitors' message and contact information. According to the author's observation, many brand enterprises are not fully equipped with official website.

There are still some official websites in Shishi that do quite well, such as Hualian accessories, Jialong petrochemical, Mu Linsen, and rich birds. Not only are the column settings attractive, but also the enterprise information updates are fast, and the product information introduction is complete, which provides a perfect platform for the development of e-commerce. The author believes that, after the Internet has become an important channel, the competition of garment enterprises is not limited to terminal sales. Good official website can attract more attention. In the future, the official website of enterprises is also a battlefield.