market

Investigation and research.

According to the survey, the Russian shoe market is heavily dependent on imports: the proportion of imported footwear reached 90% in 2011.

Export to Russia

Although Russia's footwear production is increasing, Russia's shoe production ranks only tenth in the ranking of the major shoe producing countries.

In Russia, the largest area of shoe production is the Southern Federal District and the central federal district.

In the basic trend of shoe market development in Russia, it is more obvious to strengthen the fight against counterfeit and shoddy products, increase the demand for "retail outlets", expand competition, increase the price of shoe making raw materials, and develop shoe repair services, and women consumers are increasingly becoming the focus of attention.

The future direction of the shoe market in Russia is that shoe manufacturers enter the regional market, sell shoes through the Internet, and provide installment payment when buying shoes.

The Russian shoe market is characterized by various links.

Analysts believe that, based on some characteristics, there are four criteria for the classification of shoe market in Russia: according to price classification, according to the social and demographic characteristics of consumers, they are classified according to their styles and according to their location of sale.

Professionals believe that in 2011, 53% of shoes in Russia were low priced, 35% were medium priced, and the remaining 12% were expensive footwear.

The biggest demand for shoes in Russia is women's shoes. According to different estimates, the proportion of women's shoes is 40-60%, followed by men's shoes, about 25%, and the proportion of children's shoes is 25-35%.

The survey report introduces the main operators of the Russian shoe market.

The main footwear manufacturers, large retailers and well-known brands in Russia are divided, and foreign companies in the Russian shoe market are also introduced.