Lining brand The strategic director, Mr. Brian Cupps and chief basketball shoe designer Eric Miller, depicted the Turner in their eyes and the design concept of TURNING POINT 001, the protagonist of this event. The whole campaign was held in a unique way of discussion. Not only did the media representatives and the opinion leaders share their views on basketball shoes, but also the first time Lining's brand representatives revealed a lot of stories about Turner and TURNING POINT 001 to the fans who were present, so that the guests could be very excited. From the layout to the performance, the venue is filled with Turner's favorite 007 elements. The whole activity is very lively and relaxed. It also gives you a special experience before the Chinese Lunar New Year.

TURNING POINT 001 combines the latest ideas and techniques of Lining brand to spanform Evan Turner's field capability. War Boots Practical design. Inspired by Evan Turner's favorite 007 series of movies, Turner himself and 007 share many similarities, with a steady, clean and concise sense of mystery. In addition, this signature shoe is elegant and succinct, comfortable and classic in face and vamp design, with the tongue of Turner's exclusive Logo, making the shoes smooth and stylish; and the exquisite and textured Turner's back, with the details of Turner's exclusive line with vamp and insole, presents the ultimate pursuit of Li Ningshe's details. This pair of shoes is more impressive in terms of function. The high quality material gives both feet soft feel and full protection. The spanparent rubber sole is designed for flexible steering and precise stop, leaving no trace on the floor. Bounse+Cushion's classic cushioning technology has been extended to provide maximum support and the best rebound. The high wear resistant synthetic shoe toe piece helps reduce wear and tear, plus the TPU stabilizer inserted at the heel, providing the maximum anti twist, strengthening the foot fixing of shoes. The design inspiration of the radiation texture in the middle of sole is also 007. These shoes will also become the most loyal combat partners of the stadium heroes. After the opening of the new NBA season, Evan Turner has already stepped up TURNING POINT 001 to compete in the NBA arena. By the end of January 10th, Turner's statistics for this season have improved significantly compared to the first season, including 23:00/26:30, 42.5%/46.8%, rebounds (3.9/5.9) and scoring (7.2/9.0).

Evan Turner was born in 1988, the year of dragon in China. And his first pair of signature shoes were born in 2012, also in China's dragon year. At the same time, Lining brand launched two special edition of TURNING POINT 001 in the year of dragon, and met with the media and shoe fans for the first time in the launch. Ma Xun, the designer, gave a special introduction. At the beginning of 2012, TURNING POINT 001 was born. As Eric Miller said, "TURNING POINT" is not only a turning point in Evan Turner's life, but also a turning point in Lining's basketball.