31, the whole of China business Statistics released by the Information Center show that in 2011, there were hundreds of key large-scale enterprises in China. retail The retail sales increased by 22.62% over the same period last year. However, unlike the fourth quarter sales in the past year, the growth rate of retail sales in the fourth quarter of 2011 was significantly slower than that in the first quarter and the two quarter. The growth rate of the retail sales in the fourth quarter of the year was almost 10 percentage points lower than that in the first quarter and the third quarter. It is worth noting that both the retail sales and sales volume of the apparel industry have declined.

　　 Retail sales remain high throughout the year.

Data from the China National Business Information Center, authorized by the National Bureau of statistics and responsible for the related business statistics of the trade and service industry, showed that in 2011, the number of retail sales of hundreds of major retail enterprises in China increased by 22.62% over the same period last year, up from 0.51 percentage points in the same period of the previous year, the fastest growth in retail sales since 2005. After deducting the price factors, the retail sales of 100 major large retail enterprises in 2011 increased by 18.52% in real terms, slightly lower than the same period in the previous year.

However, in the first three quarters of 2011, the number of retail sales of major retail enterprises in the first quarter of the year was higher than that of the same period of the previous year, while the four quarter retail sales grew by 18.33% over the same period last year. The growth rate dropped by 3.3 percentage points over the same period of the previous year, a decline of nearly 10 percentage points over the first quarter and the two quarter.

"Consumer price movements and shopping card policies are important reasons for the sharp decline in retail sales in the fourth quarter of last year." China National Business Information Center thinks.

　 　 clothing Sales are the biggest hit by price.

In 2011, under the pressure of overall price rise, clothing prices rose significantly, which had a certain impact on clothing sales. According to the data from the China National Business Information Center, the number of retail sales and retail sales of all the major retail enterprises in 2011 is double. Fall back 。

Not only that, clothing companies have begun to downgrade performance expectations. The Kaiser shares, which made men's and women's clothing, lowered their annual performance in 2011 from the previous year's year-on-year increase of 10%-30% to an increase of -10%-10% over the same period. The reason is that in addition to the increase in marketing outlets, resulting in increased expenditure, revenue is not up to expectations, there is an increase in advertising costs.

The China national business information center points out that the actual purchasing power of residents has declined in the overall environment of rising prices, and the rise of brand clothing prices in 2011 has further reduced the consumption space of residents for clothing, making the annual growth rate of clothing sales of large retail enterprises showing a sharp downward trend.

According to statistics, in 2011, the number of clothing retail sales of all the major retail enterprises in the country increased by 20.39%, a decrease of 2.24 percentage points compared with the previous year, while the growth rate of clothing retail sales was only 4.88%, less than half that of the previous year.