Unlike last year's Valentine's day and Chinese New Year's Spring Festival, due to the early arrival of the Spring Festival this year, businesses are squeezing out a promotional gimmick. Just before the Spring Festival Promotion, we had no breath. Market The planner put in a new battle, 14 in February. Valentine's Day The market is just around the corner. Many shopping malls have used the Spring Festival stalls to digest almost all the winter clothes. The new spring dress has become the first wave of sales promotion after the year, and businesses are racing against the clock to sell new models.

　　 fashion brand Hard to find winter clothes shadow

Although the Spring Festival earlier is one of the reasons for the premature arrival of spring clothes, but more reason is from the pressure of sales.

"The discount for winter wear has gone to the end. Many famous brands have already hit 50 percent off, and some brands are even lower to 2-3 fold. From sales and profits, winter wear is just a matter of recovering costs." One person clothing Suppliers said that before the Spring Festival, some people came to buy winter clothes. After the Spring Festival, customers felt that they did not need to buy winter clothes, so the most concentrated time for spring clothes was after the Spring Festival.

First of all, there are some fast fashion brands appearing in spring outfit. UNIQLO, ZARA, H&M and CAP wear the spring clothes on the models very early. They sold the first wave spring clothes before the year, but at that time they only added some bright colors to the counters and brought some fresh feelings to the customers, and the second wave spring goods that began to come up last week were really pulling the sales.

"At present, spring clothes almost account for more than 50% of the brand of the mall, and some fashion brands hardly find the shadow of winter clothing." Binjiang shopping center responsible person said, at present, the shopping mall has entered the time of winter and spring clothes alternately, one wave is the crowd of tawdry goods tail cargo, another wave is rush to spring clothes new customer group, these two dial purchasing power is not small.

　 Early spring clothing is quietly "warming up".

Entering the February, the brands of the major shopping malls were very entangled. At that time, the winter clothing had already been out of stock, and the popularity of spring clothes was flourishing, but the sales price was low because of the low unit price. So this year, many brands began to try out some high priced early spring clothes, such as the thin feather down coat and double cloak in the counter, which used the material and material of winter clothes, but took the bright colors of spring clothes to attract customers' consumption.

"Not only suppliers will be entangled in the selling season, but even many customers will be worried about dressing up for this period." A shopping mall sales leader said that many brands introduced thin feather down clothing, and the amount of filling was only 1/2 less than that of the normal down jacket. Unlike the heavy outdoor down coat, it was so bloated that it looked rather light and self-cultivation. Many consumers thought it was quite suitable for early spring clothes.

In addition, some knitted and woven fabrics, or leather and knitted splicing are also popular, and are suitable for this transitional season. "For many brands that want to make sales very high, it is really another way of thinking to develop some winter clothes with color and style of spring clothes."