Loaded with harvest and wonderful 2011, we suddenly fell into the sky of history. 2012, which is full of hope and expectation, has come to us.

In the past year, bostenden's brilliant luminescent spots are constantly appearing.

"China Industrial Award", "China Charity Award", brand value of 20 billion 600 million yuan, sales revenue of more than 18 billion yuan......

In the past 2011, the enterprising Bosideng people pursued excellence and never satisfied, and poured out the beautiful flowers of world famous Bosideng with diligence and wisdom, and fought national industry with struggle and courage.

Bosideng was awarded the highest prize in China's industrial field -- "China Industry Award".

Key words: new industrialization, independent innovation

In April 28th, the second China Industrial awards commendation conference was held in the Great Hall of the people in Beijing. Bosideng won the "China Industry Award" and became the first enterprise to win the honor in the field of consumer goods in China.

China Industrial award is approved by the State Council.

In June 15th, Bosideng spent 20 million 50 thousand pounds to buy a property in the 28 SOUTHMOLTONSTREET of Morton street, West London, and set up a four seasons flagship store, including men's wear and down garments, and set up the European headquarters of the company.

This is an important move for Bosideng brand internationalization strategy, to seize more Chinese clothing brands.