Apparel Retailing: "Three Hearts" To Enhance Sales Performance

Editor's note: Nowadays, the marketing elements that retail industry can combine is nothing more than six elements: product, service, price, store location, communication and shopping environment. If we compare the retail format to a "person", then consumers can be likened to the "blood circulation" of maintaining life. As the focus of retail business, department stores should also improve the quality of consumers' blood circulation with superior services and innovative h