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Electronic Commerce Sub Exhibition "Let'S LOVE Together"

2012/2/21 9:40:00 18

The 100th Shanghai shoe leather exhibition and the exhibition of "famous brand shops"

Beginning of the year of the dragon, Taobao mall formal Renamed Tmall, still occupies the leading position in the B2C industry; the racket shoes net successfully completed the first round of $30 million financing, becoming one of the few enterprises that received large amount of financing in early 2012; the large outdoor billboard of the shoe net is all over Jinjiang, and the logo is officially unveiled in 2012. In the new year, the field of electronic commerce is still full of smoke.

The 100th Shanghai shoe leather exhibition, e-commerce exhibition, and the Italy Footwear Association and leather goods association, are the brand communication, image exhibition, product resource organization, ideological exchange, trade negotiation, and market expansion of shoe industry. create Opportunities and platforms.

LINK: product resource docking

At the 100th Shanghai footwear exhibition, the top shoe industry and leather goods brand from home and abroad will be released, and shoe manufacturers and e-commerce platforms can quickly grasp the trend of products. At the same time, e-commerce will be divided into a platform for the exchange. The shoe business will connect with the large OEM manufacturers and brands at the exhibition site to discuss product development and order cooperation. organization Strong product supply chain, get superior physical products, enhance the competitiveness of real products, and enhance the core competitiveness of e-commerce.

OPEN: open communication of business ideas

The 100th Shanghai footwear industry exhibition will hold an e-commerce summit. Taobao, Tmall mall, Jingdong mall, Holle shopping mall, pat Network and other e-business platform providers, MR.ING, zero, ram, BELLE, Daphne, Teenmix, Saturday, Lies Dan, red dragonfly, Grace, gift, Catherine, white-collar Beauty, fun related brands, etc., will be involved in the forum and related activities. In this open business exchange of ideas, the exhibitors will have an in-depth understanding of the development trend of the footwear industry. market Change inspires operation.

VALUE: enhance brand value

At present, the sales channels of footwear industry are changing rapidly, and online and offline pay more and more attention to developing and enhancing brand value. The 100th Shanghai shoe leather exhibition focuses on the domestic and offline industries, bringing a brand event and a feast for thought to the shoe industry. Domestic and foreign brand convergence, online and offline giant gathering, through exhibitions, docking meetings, visits, training and other activities, so that online, offline brands and e-commerce platform vendors to fully display the brand image, product style and platform image, while refining brand story, passing brand value; platform business in the form of live demonstrations, promotional activities to strengthen people's platform shopping experience, enhance brand and platform value.

EXPAND: online and offline market expansion

The 100th Shanghai shoe leather show e-commerce exhibition provides opportunities for online and offline marketing to develop new marketing channels. Such as Tmall, Jingdong, vip.com, shop No.1 and other electronic business platforms, close contact with brands at the exhibition site and the advantage line at home and abroad, so as to find more customers for the platform and expand the brand scope of the platform, such as Amoy brands and other online brands that urgently need to open up offline markets. Business affairs With the development of the industry, the offline brands are eager to try, but suffer from no platform and no professional team. E-commerce is developing in the docking and communication, offering suggestions for offline brands and creating opportunities for developing online markets.

From 26 to 28 May 2012, the 100th Shanghai shoe leather exhibition, e-commerce exhibition, and shoe manufacturers and e-commerce platforms meet Shanghai, creating breakthroughs in the name of LOVE.