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Chinese Original Men'S Wear Brand Appears In London Fashion Week.

2012/2/22 10:28:00 30

China'S Original Men'S Wear Brand In London Fashion Week


Chinese original men's wear brand

Appearance in London Fashion Week


In February 17, 2012,

London Fashion Week

On the first day of the opening ceremony, EVE CINA became the first Chinese menswear brand to enter the London Fashion week. It was a special invitation to the British Embassy in People's Republic of China. With the internationalization of fashion language, it has completely expressed the fashion attitude of contemporary China.


At 7 o'clock that night, by Li Zhen, Du Shibo, Fu Zhenggang, Mophy and other China's most famous super male models, in London's top show guide arrangements, EVE (CINA) vividly demonstrated the essence of Chinese clothing culture.

The whole fashion show will focus on the original Chinese design with the perfect integration of tradition and modernity. The handicraft masters from all walks of life have perfectly displayed the traditional handicraft art that has been handed down for hundreds of years in the details of the costumes. The master inlaid embroidery craft embroidered exquisite and aesthetical texture patterns with exquisite craftsmanship; the crafted ink jade buttons realized the fusion of handcraft and fashion beauty; innovative sewing technology "manual sewing" to create unique fabric texture; the "people-oriented" clothing profile, expressing the relaxed and natural Chinese philosophy of life in the minimalist way of cutting.


It is worth mentioning that,

EVE CINA fashion

The news conference was specially selected at the Chinese Embassy in Britain. This is the first time that my embassies and consulates abroad have opened it to the fashion show.

Liu Xiaoming, my ambassador to the British Embassy, Lord Howell, Minister of foreign affairs of the United Kingdom, Martin Davison, chief executive of the British Council, chairman of the British Fashion Association (British Fashion Council) President Harold Titman (Harold Titman) and more than 200 distinguished guests from all walks of life attended the fashion show in full.


Harold Til LMAN, chairman of the British clothing association, highly appreciated the publication of this clothing.


This fashion show is a vivid display of China's "cultural diplomacy" to help Chinese brands go to the world stage.

Many British apparel personages say that the UK knows little about China's original clothing brands, but through this event, we know that Chinese clothing will have such a good product.

Harold, chairman of the British clothing association, said, "as a rising industry in China, we are very much looking forward to the combination of creative industries in China and the United Kingdom".

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