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Children'S Shoes Market Will Usher In The Nuggets Era Or Broaden New Channels.

2012/2/23 13:04:00 23

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February 23rd hearing, domestic children

market

The pattern is roughly at home and abroad.

brand

Each accounted for half of the total market share, and only 50% of the market share of domestic manufacturers accounted for about 30% of the brand, and most of them were in the one or two and three categories of urban markets; 70% were in the absence of brand and distributed in the vast rural market.

Almost all of the foreign brands occupy 50% of the market share in the first tier central cities.

Although there are also one or two types or three or four types of brands that are well performing in the country, and the leading regions in each block.

Children's clothes

Brand, but so far, the concentration of children's brands is still not high, which provides an opportunity for the reshuffle of the domestic children's market in 2012, and also makes the birth of the leader brand possible.

In the face of the big gold mining opportunities, the expansion models of children's shoes are different, experts believe.

Children's shoes

Brand or single brand extends to children's shoes.

industry

With mature brand operation ideas and market experience.

At the same time, the entry of foreign trade enterprises also involves foreign advanced operation mode and strong design force.

These participants can make the brand management of domestic children's shoes more rational and mature, and at the same time, it will further promote the competition of the domestic children's shoes market, which can, to a certain extent, spawn the coming of the era of brand management for children's shoes in China.

In addition, the market rule of ebb and flow will expose its ruthless side. The survival of the fittest will spread from small and medium-sized enterprises to larger enterprises or brands. Many enterprises that originally converted from the wholesale market to urban brands will bear the brunt. Many of them did not have the advantage of design, they only sought quantity and quality, and enterprises that did not pay attention to operational norms or brands would not be spared, and were easily eliminated.

In addition, due to the continuous maturity of the domestic market and consumers, the development and design of child shoes have been updated: concise, practical, childish, comfortable and environmental protection.