Yesterday evening, Jordan Sports In a public statement on the official website, Jordan sports failed to receive any notice from any court at home and abroad as of the evening of February 26th. Reporters visited a number of Jordan sports stores were informed that the now escalating "Jordan". trademark Disputes have not yet had much impact on store businesses.

At 3 p.m. yesterday, at the Jordan sports counter on the ground floor of Zhongyou department store, saleswoman Lee was busy helping a customer test shoes. On the shelves, some goods are offered 40 percent off discount, which is stronger than the "35% reduction" promotion in the mall.

"Jordan" is with Lining. Anta Like brands, which are legally registered in China, the brand will certainly not disappear. " Ms Li is very strong. She said, like Zhongyou department store and Jordan sports counters in Xidan shopping mall, they are seven or eight years old shops, and shipments are second to none in Beijing stores.

Despite the calm business of the store, the war between Jordan and basketball is becoming increasingly fierce.

Recently, Michael Jordan, a partner in the law enforcement agency of the Jun He law firm, said Michael Jordan proposed a "reasonable amount of compensation", probably tens of millions of yuan. Michael Jordan also said that the proceeds from the litigation claim will be used to support the development of Chinese basketball industry. He also stressed that the purpose of this lawsuit is not to bankrupt Jordan sports. The only concern is the protection of his right to name and status, and to let Chinese consumers understand that Michael Jordan has nothing to do with Jordan sports.

"Jordan sports" takes advantage of Michael Jordan's name and identity to engage in business activities and benefit from it, which damages his personal interests. Partner of the law firm.

Analysis of the industry, because Nike "Jordan" brand and Jordan sports in the first tier cities in China "well water does not make the river" situation has been broken, especially the rapid development of Jordan sports Nike pressure. Therefore, let Jordan sports stop using the "Jordan" trademark may be the real purpose of this lawsuit. If Jordan sports finally lose the lawsuit, Nike and Michael Jordan allow her to continue to use the "Jordan" brand is very unlikely.

Industry observation

Jordan Sports IPO

Or be tripped by the lawsuit.

As of June 30, 2011, Jordan brand store has increased to 5715. From now on, the influence of this "Jordan" trademark dispute has not yet been spanmitted to the sales terminal, but for Jordan sports stock company, I am afraid that is far more than that. At present, the most direct impact is Jordan sports may face IPO (initial public offering) postponed.

According to China's "IPO listing management regulations", issuers should be listed as "no major risk of debt repayment. There are no major or contingencies affecting continuing operations such as guarantees, litigation and arbitration". At the same time, it also requires that the issuer should suspend or suspend the issuance of an important issue after the issuance of the application for approval and the end of the stock issue, and report it to the SFC in a timely manner, while fulfilling the duty of disclosure. If the issuing conditions are affected, the approval procedure shall be renewed.

From this point of view, the prosecution from Michael Jordan is at a very bad time. Will this paper petition delay the listing of Jordan's sports? Up to now, Jordan sports has not responded to this.