On the basis of sales of 13-15 billion yuan this year (2007), local sports brand XTEP plans to increase sales by 70% in 2008. Recently, XTEP (China) Co., Ltd. President Ding Shuibo disclosed the news. He also said that the total budget of XTEP for Olympic marketing is about 200 million yuan. The Fujian based XTEP started in 1987, and now has more than 4000 stores and offices in the country, and has flagship stores in key business areas of Beijing, Shanghai, Tianjin, Guangzhou, Chongqing, Chengdu, Hefei, Changsha, Wuhan, Wuhan, Wuhan and other major cities. According to Ding Shuibo, the sales volume of XTEP is about 13-15 billion yuan this year. The spring and summer ordering in 2008 will be over. The company expects to have an increase of 70% in the next year. Ding Shuibo also said that for the theme of next year's Beijing Olympics, XTEP will spend about 200 million yuan on its budget. In addition to spending tens of millions of dollars, the fund has been summoned by celebrities such as Nicholas Tse, Willber Pan, Cai Yilin and TWINS to shoot Olympic promotional films. It also includes the establishment of Olympic funds, the award of the 2008 Fujian Olympic champion, the sponsorship of Olympic delegations such as Belarus, the opening of the XTEP Olympic train, and the implementation of the Olympic concept store in 4000 stores, the renovation of existing stores, the relocation of location to the gold location and so on.