Facing the multiple pressures of RMB appreciation, labor cost rising and international market shrinking, our city

At present, Dayang group is planning to open 100th stores in the United States. Since 2009, Dayang has launched the "creation" brand customized service, pforming from mass production to high-end customization, so that the sales volume of self brand brand in Dayang has doubled. In the first quarter of this year, the output value of enterprises increased by 15% over the same period last year.

Hu Dongmei, deputy general manager of Dayang group, said: "three to five years later, the goal of the US market is to reach ten to one hundred and fifty thousand pieces. The added value of a customized product is five to six times larger than that of bulk production."

Dayang group seized market by product upgrading, and sang Fu Lan expanded the market through diversification strategy.

At present, Sang Fulan is planning a large-scale tour of eleven cities throughout the country. Apart from its own brand, the company also introduced many world-class underwear brands from France and Japan this year, with Sang Fulan's 600 stores in the country as the basis to carry out diversified operation.

In January, sales revenue increased by nearly 20% over the same period last year.

Zou Jili, chairman of Dalian sang Fu Lan Industrial Company, said: "we must continue to introduce foreign brands and continue to cooperate with foreign R & D companies with research and development content to enhance their scientific research capability."

Although some leading enterprises have gone up against the trend, at present, our city

Tian Ping, President of the city clothing association, said: "in the booth fee, we will give more than 50% subsidies to the enterprises that go to the exhibition, so that we can further expand the overseas market of Dalian garments."

Relying on new market development, this year's clothing industry will strive to achieve output value of 23 billion yuan, an increase of 15% over the same period last year.

Practice has proved that every market crisis will bring the industry's reshuffle, who can anticipate the situation, innovate and change, who can turn crisis into opportunity and stand out in the competition.

At present, the international garment industry is in a depressed market, and the two enterprises, such as Dayang and Sang Fulan, have developed new paths in the industrial crisis through industrial upgrading and diversification.

The clothing industry in our city has a deep foundation, but many enterprises have been subject to OEM processing and can only earn low value-added processing fees.