With the growing maturity of the domestic electricity supplier growing environment, some traditional professional electricity providers are gradually transforming to a comprehensive transition: Dangdang sold department stores and home appliances; Jingdong has cosmetics and luxury goods; Yao point 100 launched its own brand YD100. All this is a clear indication that professional electric providers will gradually disappear, and only those with diversified coverage and broad fields of business will be able to get a slice of the market.

Electronic commerce is a new channel. And an e-commerce platform is just a storefront. For consumers, the store may be secondary. The quality of goods sold in shops is excellent and the quality is good enough for consumers to care most about. E-business self brand is based on the Internet platform, and has begun to make products with quality, reputation and value. On the one hand, it can increase the gold content of the storefront, on the one hand, it can win the trust and recognition of consumers, and bring about a virtuous circle of e-commerce. The YD100 self launched brand launched by Yao point 100 has undoubtedly tasted the sweetness of this virtuous circle and has achieved great success in the industry. And success has never been caused by chance. For the 100 point of view, the attitude of electric business depends on its attitude.

In an interview, reporters learned that the 100 e-commerce website has been growing and improving in a positive way since its inception. Yao point 100 self brand YD100 launched in September this year, it also means that the 100 point has just reached the beginning of self brand entrepreneurial journey. The 100 point is to provide consumers with good quality and cheap products. The purpose of consumer online shopping is cheap, and cheap comparability is good word of mouth brand, high quality products. From this point of view, 100 of the time, the focus is on the promotion of "YD100" in terms of price and quality. Just like the "simple purchase" 90% down eider down jacket recently launched in the 100 selected area, compared to the down jacket that thousands of yuan in China's shopping malls are now at low prices, the YD100 down coats, which are 149 yuan, are more popular with consumers on the price. Once the advent of the YD100 down jacket, it is in line with the design of human body aesthetics, and the modern style is attracted by YD100 fans.

Brand is a collection of quality, service, content and reputation. This is especially true for Internet self operated brands. In order to do a good job in the self brand YD100, Yao point 100 will make consumers positioned elegant, noble and temperament fashion people. YD100 brand clothing is the first industry leader in the clothing industry that pays close attention to "people first" and "light fashion". The national price of the people is the price standard of YD100, and the quality of light fashion international high quality products is the quality of YD100. YD100 is concerned with the inner experience of the wearer, serving only the light fashion people who understand life and advocate freedom and individuality.

Attitude decides everything. 100, put aside the marketing mode of burning money, cater to the psychology of consumers, face the consumers with the most sincere attitude, return the best products to consumers, accurately understand the psychology of consumers, and dig deeply the needs of consumers. YD100 will surely achieve the legend of self brand in the field of electric business.