As one of the traditional pillar industries in Shunde, the textile and garment industry has gradually upgraded to the direction of brand and technology through the platform of Shunde textile chamber of Commerce in recent years. In February 29th, Shunde Spin The chamber of Commerce held a general meeting, chairman Deng Jianhong of Guangdong Lang Deng garment company.

According to a research report from Shunde Economic Development Bureau, textile industry in eight major pillar industries clothing The labor force is the most densely populated. From 2007 to 2010, the proportion of Shunde's textile products exports decreased year by year, from 2.61% to 1.9%.

In recent years, the appreciation of RMB and the increase of labor cost have been encountered in the textile and garment industry. Raw material The impact of price increases and other factors seems to be much larger than other industries. It is understood that before the textile and garment industry in Shunde, most of them were OEM and low brand profits.

Yi Changhai, director of the Wuhan Textile University and director of science and Technology Department, and President of Guangdong Junan denim clothing Research Institute, said that Shunde's textile and apparel industry chain is complete, but it is in an awkward position of no core technology, no brand and no proprietary channel market. "Most of them are doing OEM, with low level of technology, earning only meager processing profits and being restricted by customers."

Cen Shude, deputy director of Shunde Economic Promotion Bureau, suggested that Shunde textile and garment enterprises should pass brand Transformation and upgrading of headquarters economy and industrial chain extension. Yi Changhai also said that Shunde's textile and garment industry should extend to the "smile curve" of the value chain, carry out core technology research and development and brand creative operation, and develop headquarters economy and exhibition economy.

In recent years, the textile and garment industry in Shunde is accelerating its breakthroughs through spanformation and upgrading, and Shunde textile chamber of commerce is an important platform for accelerating spanformation. Deng Jianhong, President of the chamber of Commerce, revealed that in the past four years, the chamber of Commerce has promoted spanformation and upgrading of the industry through improving the system and improving services. The first is technological upgrading, such as the signing of a talent spanport cooperation agreement with Wuhan Textile University, to solve the predicament of high-end talents, and to establish long-term cooperative relationship with the Provincial Textile Technology Institute and Guangzhou Textile Service Institute; two, to enhance the quality of enterprises through lectures, and to hold more than 100 training seminars in four years; three, to organize enterprises to learn brand building marketing strategies and business models from seven wolves, nine Mu Wang and other brand enterprises; four, from 11 bosses to raise funds to set up investment companies, and embrace investment and development.

Last year, the Shunde textile chamber of Commerce was named Shunde 4A social organization. Deng Jianhong said that the next chamber of Commerce will be innovative thinking, in order to undertake the right to work at the same time for the spanformation and upgrading of industries to provide better services.