US basketball superstar Michael Jordan sued Jordan Sports The company allegedly infringed its right to name, an outside analysis said. Nike For its behind the scenes mastermind. In response, a spokesman for Jordan's legal adviser denied yesterday. At the same time, Jordan sports company said, still did not receive the court's notice of action.

On the evening of 26 th, Jordan sports once again issued a statement saying: "Jordan sports enjoys exclusive rights to the enterprise name in accordance with Chinese laws, and has the right to exclusive use of trademarks for Chinese" Jordan "and other registered trademarks. These rights are protected by Chinese law. Jordan sports said that the Chinese" Jordan "and the graphic trademarks were respectively recognized by the State Administration for Industry and commerce as" well-known trademarks in China "in 2005 and 2009, and have been well known to consumers. In the past twelve years, Jordan has been in sports. brand Construction has been directly and indirectly invested in billions of dollars.

"Since the establishment of Jordan sports, Mr. MichaelJordan has never submitted any objection or contact with his company about his name and Chinese" Jordan's "registered trademark". The statement stated that Jordan sports has always paid attention to various occasions that it has no direct relationship with MichaelJordan, and stressed that there is no commercial cooperation with MichaelJordan.

Reporters noted that although Jordan sports as stated above, but it did not explicitly make the company's "no infringement" position, but only a special emphasis on Corporate Social Responsibility: "Jordan sports as a local private enterprise, since its inception has been honest operation, only in the past three years, Qiao Danti total tax has exceeded 1 billion yuan...... Donated more than 50 million yuan to the public welfare undertakings, and set up the hope project, Jordan happy sports fund, to support young people in poor areas to join in sports.

Michael Jordan spokesman denied that Nike promoted litigation. Jordan said earlier that his only recognized brand was AirJordan and Jumpman logo, which is the brand of Nike endorsed by him. Therefore, some analysts believe that the prosecution is a premeditated lawsuit, and the real promoter behind it is Nike.

A spokesman for Michael Jordan's legal adviser sent a reply to reporters yesterday and denied it completely. The spokesman said: "it is Michael's decision to take legal action to protect his right to name and the interests of Chinese consumers. This involves Michael's very private affair, because his right to name is violated. Michael Jordan hired his own legal adviser to deal with the lawsuit. As a professional basketball player and businessman, he always acts according to the rules and hopes others do the same.

For Jordan sports 26 night's statement, Jordan spokesman also stressed once again that Jordan sports without permission and deliberate use of Michael Jordan's name and obviously misled the Chinese consumers. Without the permission of Michael Jordan, the company has used its Chinese name, the trademark similar to the Jumpman logo, the number of jersey number 23, and even tried to use his child's name to carry out business activities.