Benetton was founded in 1965. It was mainly produced by hand knitted pullovers, and then launched casual wear, cosmetics, underwear and so on. shoes Home appliances and so on. Chief designer Julianna Benetton and more than 200 designers jointly design and make. Fully embodies the values of the new generation of young people, and keeps pace with the espri of the US California in the field of casual clothing production.

Benetton children's clothing brand tries to reflect the philosophy of life through spancendence, social class and country. Its design is casual, interesting, tailored and easy to wear, bright and bright, with a distinct Mediterranean and South American style. Many design inspiration comes from Peru and other South American countries, and they have nostalgia in modern clothing. In 50s, ski knits made of high-tech synthetic fabrics, herring bone suits in 60s, mini skirts, and discos made of beads and leather in 70s. There are other series of children's clothing, such as the blue family series of jeans, such as the Nordic style theme, and the robe comes from nomadic life.