Recently, internationally renowned Strategic consultation Bruno Lanna, a partner of Bain company, said at the fourth Top Brand Summit Forum held at CEIBS that in 2010, the total consumption of Chinese luxury goods was about 212 billion yuan, while the overall increase in 2011 was between 25% and 30%. However, the growth rate of the fourth quarter slowed down gradually.

Bruno ranner said that in 2010, the consumption of personal luxury goods in mainland China was 87 billion 100 million yuan, an increase of 27% compared with 2009, ranking fifth in the world. If China's Hongkong and Macao markets are merged, the consumers of Greater China will be Luxury consumption He has become one of the top three in the world. "This year or next year, if the Greater China region takes the place of Japan as the second largest market, I will not be surprised." Bruno LAN Na said.

Correspondingly, the major brands began to expand the pace of radical stores in China since 2010. According to the data provided by Bain, brands including BOSS, GUCCI, BURBERRY and PRADA opened about 160 stores in 2010.

　　 Luxury brand Slowing the pace of expansion in China last year

But the speed of the above brands slowed down in 2011. Bain statistics show that the luxury brands in the first three quarters of last year totaled about 90 new outlets. Bruno LAN Na analyzed that some brands made plans to reduce investment during the financial crisis from 2008 to 2009, and consciously slowed down the pace of expansion. In addition, the shortage of talent and the rising cost of labor in China are still the main obstacles to store expansion, especially in the two or three tier cities.