Nike The resentment with Jordan sports can be traced back to ten years ago. The trademark dispute between them is still related to ten years ago.

Nike (Nike) recently issued a statement to support the "flying man" Michael Jordan (MichaelJordan) suing Jordan sports Limited by Share Ltd. This move has attracted the attention of Nike and Jordan sports for ten years.

Before Nike made the statement, it was rumoured that Michael Jordan's backstage promoter of Jordan's prosecution of Nike was Nike. He also pointed out that Nike promoted such a sensitive time before the listing of Jordan sports. The purpose is to stop Jordan's sports listing and weaken its rivals' threat.

Nike did not respond positively to the question of whether it was "behind the scenes". "We support Michael Jordan's efforts to protect his brand, his name and his customers in China," Nike said in a statement. Michael Jordan is not only the most representative athlete, but his name is also the pronoun of outstanding athletic performance and high quality product. We understand that this is a very important event for Michael Jordan, and we also support his efforts in this matter.

Nike and Jordan Sports The "grudge" can be traced back to ten years ago. In February 22, 2002, Nike raised objections to the Trademark Office on the left hand dribbling mark of Jordan's athlete with the Chinese phonetic alphabet "QIAODAN" and the Chinese "Jordan". Subsequently, Nike also put forward 6 trademark objections. In 2007, Nike objected to the trademark of Jordan sportsman's dribbling on the right hand, and all the 8 objections were rejected.

As early as 1980s, Nike co founded Michael Jordan, one of the sub brands of the basketball sector, with AirJordan. For a long time, the products of Jordan sports and Nike's "AirJordan" products were in the state of "well water does not attack rivers".

From the price point of view, in the first half of 2011, the average selling price of Jordan's sportswear was 48.91 yuan per piece, and the average selling price of shoes was 80.64 yuan per pair, far lower than the price of Nike's "AirJordan" series.

In the sales market, Jordan sports and endurance gram There are few intersections. The transnational sports brands such as Nike, Adidas, Puma and so on are concentrated in the first and second tier cities, while Jordan and other Chinese sports brands have developed in two or three tier cities, even counties and municipal level cities.

In recent years Basketball shoes It has become one of the main promotion and application fields of Jordan sports. Jordan sports has introduced nearly 2000 new sports shoes and clothing products every year. Basketball products rank first. Obviously, this gives Nike enough reason to support Michael Jordan's lawsuit.