As early as three and a half years ago, The British Fashion Council (BFC) found that London designers needed to sell their design works all over the world.

Therefore, this year's fashion week in Paris, we again see this new term on the agenda: the London Showrooms.

Leasing exhibition rooms is very expensive, and it is also an extremely complicated process. Caroline Rush, executive director of BFC, said London The showroom can provide you with a space to share and help designers meet in different cities and buyers from all over the world. These buyers are invited by BFC to look at these new and famous designers.

Since its inception in November 2008, orders for display rooms in Paris have grown by 312.5% in October 2011. The media exposure has increased by 391%, and the number of buyers has increased by 342%. In October last year, a total of 528 orders were received in Paris. Take the designer Mary Katrantzou as an example, by participating in sharing the space between London showrooms, orders doubled between October 2010 and October 2011, and this year she continued to participate.

Because the London showroom in Paris was very successful, BFC decided to go to Hongkong, Losangeles and New York. CarolineRush believes that the best results can be achieved by concentrating British designers on the umbrella in the UK. By setting up a showroom in London, buyers and media know roughly what can be expected. Neither the organizers nor the designers involved believe that such a definition will obscure their own unique aesthetic characteristics.

Once participated Hong Kong Marios Schwab, a designer with the Losangeles showroom, points out that using the project approach to seal the British seal is very important for promoting designers around the world.

The main purpose of the Paris fashion show is to help the new design works receive orders. The New York fashion show is mainly associated with the American media and department stores. Boutique The store has established a good partnership, and the Losangeles showroom is a great opportunity to encourage celebrities to wear British designers on the red carpet.

BFC assessed the media value of the Losangeles showroom project and found that the UK showroom was equivalent to an advertising effect of one million pounds.