With the recession last year, Market slump At present, many small and medium sized shoe enterprises are facing the danger of collapse. How to find another way out will be an imminent problem. Channel sales have become an obsolete mode, what is the rescue of enterprises, what is the last sale of the end, and the electronic commerce that has been seen as a great beast by the solid footwear industry, it has become a life-saving straw for its survival.

E-commerce in Wenzhou is still in its infancy, and there are still big differences compared with the developed areas in the province. According to relevant information, Wenzhou ranked the thirteenth among the top 100 cities in the network business, ranking fourth in Zhejiang and lagging behind Hangzhou, Jinhua and Ningbo. As a traditional dominant industry in Wenzhou, the total output value of retail enterprises in 2011 is about 135 billion, and the scale of online retail transactions is about 6000000000, accounting for 4.44%. Among them, there are less than 1500 traditional retail outlets, accounting for 5% of the number of manufacturing enterprises such as shoes and clothing in Wenzhou, and Wenzhou's online retail e-commerce atmosphere is far from enough.

Now many Shoe enterprises Faced with the problem of "internal worries" and "foreign aggression", how can shoe enterprises bear the market changes? I think enterprises can not wait for death, but should respond positively. Experts say that the booming e-commerce is bringing new opportunities and growth opportunities to the traditional manufacturing industry in China. With the emergence of some large online retailers, the traditional retail chains will face challenges in the tide of e-commerce. 2012 is the "prosperous year" for e-commerce in China. It is also a year of full-blown e-commerce. It is impossible to predict how many enterprises will enter B2C, nor how many B2C enterprises will fall down in exploration. It is also difficult to predict whether they can break through the profit bottleneck. However, it is an irreversible trend for retailers to enter e-commerce in an all-round way, and the layout of China's retail industry will also be changed by e-commerce.

　　 Electronic Commerce The "cost performance" is higher than the traditional way. For example, the Canton Fair only has two times a year, with only a dozen days at a time. The cost of exhibitors is high and the cost of overseas exhibitors is higher. And through e-commerce, then 365 days a year, every day in the exhibition, but this position is in the virtual network world. The manager of Wenzhou import and export joint company said that before the electronic commerce, the company could only get orders through trade fairs and other traditional ways, and the effect was very significant. In recent years, however, the cost of trade fairs has been getting higher and higher, and the benefits have been getting worse and worse. If we do well in the application of e-commerce, the effect will be better.

Wenzhou enterprises have gone through the ups and downs in the development of e-commerce, and have gradually become rational. With the thorough improvement of the external environment of the national e-commerce, Wenzhou shoe enterprises should give full play to the unique characteristics of Wenzhou's economy and the sensitivity of Wenzhou people to the market, so as to give full play to Wenzhou's original advantages and speed up the construction of information technology. We believe that Wenzhou's traditional entities will broaden their channels and accelerate their development by making use of the electronic business platform. Wenzhou shoe enterprises will reproduce the prosperity of "one night, spring breeze, thousands of trees and pear blossoms".