The 3rd NOVOMANIA Shanghai International Brand Clothing Exhibition was held in the Shanghai World Expo Pavilion on March 7, 2012. Spanish fashion and sports brand Joma came to the exhibition.

Fashion sports headquartered in Spain brand Joma, founded in 1965, has been giving sportswear a new sense of fashion and technology with endless technology, creativity and design for many years. Jome's track spreads all over the world. After settling in Milan, London, Tokyo and other fashion cities, Jome officially entered China at the end of 2010, and opened five stores in Shanghai, Beijing and Wuhan. Joma products adhere to the perfect design concept of function, technology and fashion, together with high-tech fabrics and extremely strong slimming effect, giving the brand a new functional fashion concept.

Joma products on the market today are mainly divided into two series: fashion leisure time Series Joma Collection and Professional Sports Series Joma Original. 　　

　　Joma brand Glorious history of development: Joma began to produce sports shoes in 1965; 1968 JOMA SPORT S A. Establishment. Fix the products in sports and leisure shoes; In 1997, Joma, together with Toledo Footwear Association and Valencia Biomechanics Research Center, established a research and development center; In 1998, Joma created a new era of integrating color into sports shoes, making football shoes no longer black and white design, and held a public event called "Color Football", which blew a hot wind of color football shoes in the football world. In 1987, the suspension pressure control system CPC (Control Press Chamber - a shock absorption technology) was developed. A complete set of professional football supplies has been developed based on this benchmark. JOMA opened the third factory in 1988. JOAM became the largest seller of football boots in Spain in 1992.