Last weekend, the 2012 autumn and winter fashion trend called "take-off" was launched in Xiamen. Unveiling 。 Hong Zhaoshe, chairman of Qipai group, and thousands of distributors and agents from all over the country shared a distinctive fashion show with story telling.

This time, Qipai 2012 autumn and winter fashion trend conference launched the brand new brand recognition standard. It is based on the three major products of the brand: seven series, upscale series and China series. Purple standard The red standard three color standard is used to distinguish strains, so that each strain has a more clear identification mark.

In the fashion show of the day, the entire T station was decorated into a giant cabin, so that the guests seemed to be in a cabin that was about to take off, demonstrating the theme of "take-off" perfectly.

Unlike previous releases, this time Seven cards Men's clothing for the theme of "take off", through the novel story form, to deduce men from the initial campus life, work to enter the wedding hall, life three important stages, to show seven cards all series of multi style boutique clothing. With the beginning of the Party of the airport, the story also started. The model in purple dress shows the image of the young men who pursue fashion and life. After that, the model shows itself in a mature and confident image, thus bringing out the seven cards, autumn and winter black label products, showing the image of the first generation entering the society to become a working group of men. The scene changes again and again, falling down two ribbons from the T station. This is a special performance show of the whole show. The double silk hanger also opens the curtain for the red men's "Chinese collar" series of men's wear. As the soul of Qipai, the red label continues the original design of the Chinese series, which represents the mature man image of success and taste.