In January 14th, good news came from the Shandong Provincial Light Industry Office and leather industry association. In the 17 "Shandong light industry brand" that was awarded in the whole province, 11 footwear brands in Gaomi City were listed, accounting for nearly 2/3 of the footwear industry brand in the whole province, and the brand creation of shoe industry was all red, and the high-density footwear industry was called the whole province.

Shoemaking industry is one of the traditional advantageous industries in Gaomi City. The competent departments of small and medium-sized enterprises in this Municipality actively strive for the policy support of the national and provincial leather industry associations, and take the initiative to guide the majority of shoe-making enterprises to speed up the pformation of technical equipment, enhance their independent innovation ability, and strive to build their own brands.

In June last year, "Hai Yu shoes" was selected as China's well-known trademark. 11 brands of shoes, such as "Taiji tiger", "Phoenix pier", "Hai Peng", "Ao Hu", "foot sound", "Kang Xun", "Ao run" and "Jin Lu", were named "Shandong light industry brand".

This will play a positive role in promoting the upgrading of the footwear industry in the city, cultivating and developing new industrial highlights, enhancing the overall competitiveness of the footwear industry and realizing the pformation from OEM to independent licensing.