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Nanjing Continued Low Temperature &Nbsp; &Nbsp; Clothing Enterprises Capital Chain Tension

2012/3/20 10:41:00 16

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Although the spring has already arrived at the world, and the rainy and low-temperature weather has been shrouded, the weather is not easy to warm up is a little spring, 19 days of sudden cooling brought the power of spring cold.

Reporters visited some shopping malls and clothing stores in Nanjing, and found that compared with previous years, spring clothes this year are not only "late" and difficult to sell, but many garment enterprises are unable to repay in time, and the capital chain is relatively tight.

It is reported that in the "Ai Lai" women's clothing store on Ruijin Road, the model of the window is still wearing a long, thick model.

Cotton-padded clothes

On the shelves, most of them are winter clothes, and spring clothes only account for a small part.

"In the early days of March, spring clothes were selling well. Some of the best sellers were sold not only for goods but also for replenishment.

A few days ago, we only tentatively put on some spring clothes. At present, we still focus on cleaning up the stock of winter clothes. "

Sales staff have some frustration, she said, according to the practice of the line, to the end of March will have to wear summer clothes, if the spring clothes can not be sold in time, we have to become stock.

A fashion women's clothing counter at Dayang department store simply sang "four seasons song", a row of shelves hung in spring clothes, another row of winter clothes, or even sold out last year.

Summer wear

All of them are "face up".

"The weather is hot and cold, and we don't know which season to wear."

Sales staff said that spring clothes were not good enough to sell, so they had to use sales promotion to attract eyeballs.

"Generally speaking, the new season is not discounted, but this year, in order to rush to sell the spring clothes before the summer sale, we have to hang out forty percent off of the brands."

Spring clothes can not be sold, and manufacturers' financial pressure is not small.

"Clothing companies like ours are all stocked up three or four months ahead of time. Last spring, we did the spring clothes this year. Now this summer wear is almost done."

A brand women's clothing enterprise in Nanjing told reporters that millions of dollars of fabric and labor costs had been paid, and they could not receive the payment.

Fabric

The purchase has had an impact.

"We didn't sell the spring clothes until March 17th, but also spring and summer wear."

Yunnan North Road "ILOVEI" clothing store salesperson told reporters that they are designer studios, from design to shipment generally only need 10 days, see the weather is not good, hastened to adjust the production line, sold in the past month is winter clothing, "originally fabric labor costs are rising, profits have been very thin, fortunately, did not mention the morning spring clothes, or even the money back is difficult."

She said.