clothing industry So far, the market segmentation is becoming more and more popular. As the sunrise industry, home furnishing industry is facing a sports clothing, casual wear and other clothing varieties since the birth of the last century in 80s. market The battle for share and the "survival in crevice" is the most appropriate state of its development. According to Peng Guifu, vice president of the China Textile Business Association and President of home furnishings Specialized Committee, the annual consumption of Chinese household clothing has exceeded 10 billion yuan, and the annual growth rate is over 30%. clothing The fastest growing breed in the industry.

Home clothes VS pajamas casual fashion

When asked about "what is home clothes," the answer given by most people is pajamas. It can be seen that in most consumer values, the difference between home clothes and pajamas is just the way of calling. 60% of the fashion people who know the goods do not accurately tell the difference between home clothes and pajamas. It can be seen that quite a few consumers still have a vague understanding of the concept of home clothes.

Where are the differences between home clothes and pajamas? First of all, we compare them in concept.

Unlike traditional pajamas and underwear, household clothes are more of a conceptual product, a carrier of lifestyle, a symbol of a warm, fashionable, relaxed and comfortable family culture, carrying people's pursuit of high quality home life. It includes not only traditional pajamas and bathrobes in bedroom, sexy robe skirts, but also home furnishing for "respectable hall" decent guests, including work clothes for "entering the kitchen" and casual clothes that can walk out to the community. It can be said that household clothes include pajamas, underwear and other clothing, and made fashion extension on the basis of pajamas.

Outlook: with Katie's family, brand, beauty, beauty, beauty, family, flower and other home clothes brand entering the market, people's understanding of home clothes has gradually increased. As a sunrise industry, home furnishing clothing has a strong market prospect, while home furnishing enterprises are constantly integrating into fashion while increasing market innovation power.

Worry: the competition between home clothes brands has already begun. In the Chinese home service week and the Chinese household clothes design competition, although there are new faces increasing, the overall trend of the overall strength of home furnishing enterprises still can not be changed.

The concept of home furnishing clothing is limited in rural areas, and its price and concept need to be adjusted. The price of high-end clothing is determined by the urban population.