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Mark Ed Faye: Declined Camouflage To Carry Out The Brand Internationalization

2012/3/25 14:56:00 20

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In a department store in Beijing's prosperous business district,

Mark Ed Faye

JEANS men's clothing shop is full of traffic. The shopping guide enthusiastically introduces new spring and summer products to customers. There are also long queues at the fitting rooms. Some male customers even take off their jackets near the hangers and try to wear the latest spring dress in spite of the image. JEANS

Only half a day, the store has sold tens of thousands of achievements, guide Xiao Zhang told reporters that this lively scene is widespread in the weekend, if catch up with holiday promotion popularity even more prosperous.

In the crowd, the reporter found a woman customer who chose the coat for her boyfriend. She admitted that Mark Ed Faye's clothes were good and her clothes were of good quality.

Mention Mark Ed Faye, many people will think of its design and style of international fashion style, which must benefit from Mark Ed Faye's brand development strategy that adheres to the international route.

As an original fashion brand in China, Mark Ed Faye has focused on developing people's fashion (micro-blog) consumption patterns and concepts so as to explore the internationalization of Chinese market.

Operation mode

And strive to build an international fashion brand in China.

It is reported that Mark Ed Faye focused on the international community, from the European fashion capital of Paris, Italy and other places to bring together an international design team, in the product planning, the trend of research on the formation of a set of management system, draw inspiration from international designers, artistic inspiration, Europe and other places of fashion culture implanted into Mark Ed Faye's own brand genes.

From plate making to sample production, from tailoring to details, Mark Ed Faye, who has the inspiration and design concept of the international design master, tells the world in Chinese voice that fashion has no national boundaries, and fashion is a kind of fashion.

attitude

Fashion is a philosophy.

Of course only.

Design concept

It is far from enough. To become an international fashion brand, the quality of goods must match the brand.

It is reported that Mark Ed Faye not only spares no effort in style design, but also strictly controls the quality of products.

Mark Ed Faye regards the fabric as the first design. The selected fabrics have been imported from Italy, Japan, Korea and other countries. They choose the high-end plate playing process, pay attention to the details of the process version, and design the most suitable version for Asian stature.

In addition, mark Hua Fei uses the best quality garment factory to implement product design and process to ensure the quality and taste of the product.

In recent Mark Ed Faye's new gentleman Autumn Winter Conference, Mark Ed Faye CEO Yang Kuntian said: fashion is no national boundaries, blindly pursue national tunability is not desirable, China's local brands have always had to dialogue with the world, in line with international standards.

Mark Ed Faye has adhered to the international route since his creation, not only to bring people the best wear experience, but also to the fashion, international lifestyle and fashion trend.