"The intensification of international competition and the obstruction of foreign trade will have an impact on the status of China's apparel industry in the international market and the domestic market structure. China Textile clothing The industry is facing an unavoidable new situation. " Li Jincai, President of China Textile Construction Planning Institute, said.

Currently, international market The weakening of the global garment processing trade has made the competition more intense. Southeast Asian countries have gradually become the world's largest garment processing base by relying on lower raw materials, labor costs, and more preferential policies and measures.

Unilateral trade protectionism will become more intense when the economy is depressed. The shortage of demand, competition pressure and trade frictions faced by export enterprises are more prominent. "Developed countries will increase intervention in the appreciation of currencies in emerging economies, and international trade wars and exchange rate wars are inevitable. As the largest garment exporter in the world, we are facing more complicated foreign trade situation. Chen Dapeng, executive vice president of China Apparel Association, said.

From China Spin According to the Federation of industry statistics, from 1 to February, China's clothing exports were 19 billion 290 million US dollars, down 2.5%. In fact, in 2011, China's clothing exports showed a trend of high before and after low, and the growth rate dropped rapidly after August 2011.

The obstruction of foreign trade has led to the impulse of "export to domestic sales" of Chinese garment export enterprises. At the same time, the prosperity of the domestic consumer market is constantly stimulating the ambition of overseas brands to enter the Chinese market. All of these will bring a new impact on the domestic market structure.

"More and more national and regional clothing brands are taking the China International Clothing and apparel Expo as a platform to deepen the Chinese market. The overseas exhibition area attracted more than 400 brands from 20 countries and regions. In the future, the international competition of "home gate" will become more and more serious. Chen Dapeng said.

　 Transformation ushering in new opportunities

Despite bottlenecks, more companies see it as an opportunity for transformation and development. In the tide of great changes in the industrial structure, we should seize the new growth point and get a new lease of life.

"Direction is more important than distance!" said Guo Donglin, chairman of YISHION group. In the new situation, China's garment industry needs to enhance its core competitiveness, including brand building, technology upgrading, and research and development capabilities.

"Fast like HM and ZARA. fashion Brand is very much in line with the consumption demand of clothing nowadays. " Guo Donglin told reporters that the two or three line cities and neighboring countries as the main market of YISHION to maintain their competitive edge, we must follow the "fast fashion" development path.

He said that YISHION group recently established its R & D center. This year, it will continue to increase R & D design and layout terminal consumer market, and believes that there will still be good development.

Like YISHION, many domestic brands are also exploring their own path of development. Light and thin "autumn feather" and brightly colored down jacket. At the fair, Bosideng's booth attracted many eyeballs. The director of the booth told reporters that global warming has brought a lot of pressure to the survival of the down jacket brand. More and more brands of down garments begin to pay attention to the design and technological innovation of down garments, and explore the way of survival in the predicament.

"Difficulties can hinder the development of the industry, and can also push the industry to a higher level." Wang Tiankai, President of China Textile Industry Federation, said that China's apparel industry has formed the most complete industrial chain system in the world, and the core competitiveness is changing from labor cost advantages to functional advantages, efficiency advantages and cost performance advantages. The comparative advantage of China's clothing industry has not disappeared, but is upgrading.