Sports consumption has become an industry and today's fashion.

Fitness for all is sports. Sportswear Market is Business opportunity The two seem to have nothing to do with it. In fact, there is a close relationship between sports and business. At present, sports business has become an important industry in China's commercial system. For example, Fuzhou 98 China Sporting Goods Fair has become the third largest sporting goods Expo in the world. Sports consumption has become an industry and a fashion nowadays.

Recent research shows that fitness activities can help improve brain function. The brain produces a substance called acetylcholine, which makes people feel relaxed and relaxed. Therefore, whether young people or middle-aged people, regular physical exercise can keep people refreshed, happy, comfortable, and ultimately achieve healthy growth or prolong life. This is why people pay more and more attention to physical exercise and increase their spending on sports consumption year after year.

　　 The indissoluble bond between the middle aged and the elderly and sports

For middle and old aged people, apart from physical relaxation, participation in sports is more important to participate in fitness activities so that they can get back to society, participate in society, find their social status and social value in the new social environment and new social groups, rebuild their image and establish their position in the new group. The changes brought about by fitness activities can weaken or eliminate the negative effects of the old people being eliminated by history, abandoned by society and all kinds of loneliness and depression. Alleviating psychological depression will enable the old people to set up positive psychological reactions and enjoyment of life, so as to enrich their lives, especially spiritual life.

　　 The important role of sportswear in sports

Wearing comfortable and good sportswear can bring great convenience to body building activities. Exercisers can avoid worrying about the unsuitability of ordinary clothes for sports activities, and further promote their devotion to fitness activities. In addition to the functional characteristics of sportswear, the psychological function and influence of sportswear production, style, color and fabric on wearers have been confirmed by fashion science and color science. The sportswear with simple design, bright colors, and high quality fabrics will also induce the positive effect of the nervous system excitement and pleasure in the middle and old age, and then stimulate the benign reaction of the whole body. Therefore, wearing sportswear that you like will make the middle-aged and old people more youthful, and will also stimulate their enthusiasm for the fitness activities and the spirit of active participation.

A nation is made up of individual members. The health of the individual's individual body will bring the prosperity of the whole nation. Obviously, the important role of sportswear can never be ignored in many achievements of fitness activities. In the Chinese folk, there has been an effective fitness and entertainment activities suitable for the middle-aged and the elderly since ancient times, such as martial arts, qigong, kicking shuttlecock and Yangko, etc., and in the process of the popularity and succession of thousands of years, the sportswear with distinctive characteristics has been formed.

Nowadays, with the popularity of sports and the expansion of sports, fitness activities in the community have added badminton, table tennis, croquet, social dance, Mulan Boxing, aerobics and other new sports activities and fitness equipment. While participating in these fitness activities, the middle-aged and elderly people do not have excessive demands on clothing. But with the deepening of participating activities, the improvement of sports skills, and the increase of various competitions, performances and recreational activities held in order to promote the development of the national fitness campaign, people's professional sports apparel will naturally come to the agenda.

　　 The development of the national fitness program will also promote the all-round development of China's sportswear market in promoting the development of sports business in China. Among them, middle-aged and elderly sportswear consumption There is still great potential for people to develop.