about

Just as 2012 approaches, this excitement gradually becomes panic after the failure of IPO. This panic does not come from the profit of group buying websites. Instead, there is no new capital offering, and there is no cash flow channel for its investment. Therefore, either layoffs or losses can be reduced, or the bankruptcy can be announced, and at least some investments can be recovered.

Why

I think, first of all, the combination of the huge consumer market and consumption habits pfer with the offline industry. The two items of movie tickets and catering are trillions of market share. It sounds so tempting that people immediately want to join the rolling group buying market. The market is seductive, let alone the thousand regiments big war. In 2009, millions of group wars will be said to be absolutely possible and must exist in China.

Next is the low cost of operation, especially the small technology input. Look at the original appearance of the group buying station, and it can be completed in a week or even overnight.

The operation is simpler, the restaurant and movie theater that the salesmen talk about, street sweeping development, low and low salary, high commission.

Finally, it is the marketing cost, group buying is hot, and the group buying station that has been made early will be concerned by the media and immortals. The marketing cost is quite low, plus the CEO will hype and the media resources are better, that is simply no cost.

So you will find that most of the group buying stations are concentrated in Beijing, and Shanghai, Shenzhen and Guangzhou can only be the sub stations of Beijing headquarters.

What are the factors leading to the death of group buying? First, the technical threshold is low, the threshold is low, rules and norms can not be established, competition is also disordered, and the consequences can be imagined; second, the seemingly low operating cost is actually very high, the human cost is not good enough, the management cost of one person increases, and the long-distance management of substation is more expensive.

Unlike B2C's centralized system, management costs are much lower than group buying.

In addition, CEO itself has many experiences of not managing hundreds of thousands of people, and this cost has increased.

China's offline restaurants, sauna and other types of consumer business chain itself is small, let alone the system, process bar, high quality business, business negotiation costs also increase.

North to Guangzhou and Shenzhen consumers go to restaurants, movie theaters, bathing hot springs are relatively high frequency, but to the two tier cities, such as Zhengzhou, Lanzhou, where the frequency has become very low, these cities most of the theater about 30 yuan, there is little room for negotiation, unless the group buying station to pay their own money, the cost increases again......

Let's start with a rational mind. You can be more intelligent than I am.