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Yang Fengjun: Fat Man'S Clothing Achieves Wealth Life

2012/3/28 9:24:00 8

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Fat People Wear Wealth And Business Opportunities

In 1996, Yang Fengjun, who was just 20 years old, was a country girl in a small county in Hebei.

When she was helping in the little shop of his uncle's house in Langfang, she became a friend with the boss of a fat man's clothing store next door.

"I've never had contact with fat people before, and I never thought that there were so many fat people who needed to buy clothes."

From the booming shop, Yang Fengjun saw it.

Business opportunity

。

In January of 1997, Yang Fengjun secretly took all the savings of nearly 150 thousand yuan in his family, and ran alone in Guangzhou and Shanghai to buy clothing wholesale and retail markets.

"At that time there was no clothing designed for fat people. As long as they were big fat, I would hug them in my arms like a treasure."

Taking into account the high level of consumption in Beijing, Yang Fengjun set up a business in Daxing and started business.

"I thought someone would buy it when I hung it up, and I couldn't sell it for the first three months. I sat in the shop crying every day."

In desperation, she returned to Langfang to ask the fat coat shop boss who first inspired her.

At the suggestion of the boss, Yang Fengjun began printing and printing small business cards, marking the waist circumference of the clothes, and promoting the shop.

"On that day, the telephone in the store was blown off. On the second day, a large number of guests poured into the shop, and the two fitting rooms were unable to try."

One day, a Tsinghua Professor drove to the store.

"She called the shopping guide to take all the clothes in the shop and try it. Finally, the shopping guide was a bit annoying.

We were wondering if there was nothing she liked in so many clothes. Finally, she told us that one style needs one.

I was crazy on the day of selling clothes that sold tens of thousands of dollars.

There are more customers and more demands.

Some customers suggest a fashionable and beautiful style.

These suggestions of customers inspired Yang Fengjun.

In 1999, about 300000 of Yang Fengjun's fat clothing company opened on the edge of a small store.

"Because I don't understand.

Design

I only know what the customers want, but when they communicate with designers, they feel that they can not achieve it, so the clothes made are worn by the elderly.

In the first year, Yang Fengjun lost all his possessions.

However, she is still very optimistic about the fat clothing market.

With the support of her friends, she rebuilt herself. "I quit my original designer and hired a group of newly graduated students from the school of design.

They made things very.

fashion

It is beyond our expectations and the acceptability of the market at that time. "

In 2004, he borrowed 500 thousand of the borrowed clothing.

exposition

Yang Fengjun won the full hall of the show by relying on the modeling team of a fat man she had built by herself, and also opened up her wealth for her.

In addition, she also set up his "Beijing Fat Friend Club" QQ group.

In just a few years, Yang Fengjun has accumulated tens of millions of wealth.

At present, the fat Yi clothing brand of chubby garment company has opened 6 direct outlets in Beijing, and the number of foreign franchise stores has increased to more than 300.