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The Mana Denning store, which is composed by many young designers, is one of them.

In this shop, there are 3 series of jeans with different styles, including women's wear, men's wear and middle-aged gentlemen.

Manatannin, the first store to open in Hongkong 6 years ago, was welcomed by cowboy enthusiasts of all ages.

Designer Mad told reporters that the purpose of their participation is to "collectively enter Beijing".

In his view, opening up the mainland market is a sign of success.

Brand collection shop is also known as "brand concept store", that is, in a unified name store, it brings together several brand new products.

Although each brand's style and design concept are not the same, it has become a concern brand collection shop.

Hong Kong

The HH brand collection shop of Hongkong YJ Holdings Limited has entered the mainland market two years ago and now has more than 50 stores.

Chief executive Shen Jiayi told reporters that their recent plan is to open more than 70 stores in the mainland.

There are more than 40 brands in the HH store. Apart from the local designer brand in Hongkong, there are many clothing brands from Europe and America and Asian countries.

"The market demand in the mainland is very diversified. It can be said that any fashion brand in the world can find customers here.

For Hongkong or overseas brands, the best way to quickly open the mainland market is to enter the store.

They are responsible for brand design, and we are responsible for marketing. "

Shen Jiayi believes that Hongkong garment industry has been dealing with the mainland for more than 30 years, and is familiar with the circulation environment, quality needs and urban culture of the mainland. This is the most important advantage of Hongkong brand collection shop.

In the past 3 years, as a foreign trade promotion agency of Hongkong, Hongkong's TDC has also actively participated in the construction of Hongkong brand collection store.

Its efforts to create "Hongkong Design Gallery" has become a highlight of this Expo.

In the exhibition hall of the Hongkong Design Gallery, the reporter read many works of local designers in Hongkong, including jewelry, watches, accessories, bags and so on. Although the styles are different, they all show the designers' grasp in Hongkong.

According to Zhou Ruisheng, director of manufacturing development in Hongkong's TDC, the purpose of opening up the Hongkong Design Gallery is to build a platform for docking Hongkong brand products with the mainland consumer market, thereby promoting the implementation of CEPA between Mainland and Hongkong.