SORGERE: "Chinese tradition meets European romance".

In March 30th, the 2012 advanced customization conference was held at Beijing Hotel.

The theme of this conference is "Chinese tradition meets European romance".

Chinese culture is extensive and profound. The "community" originated from China's civilization for thousands of years, and the soul of the brand is a real Chinese brand in China.

The name of the "community" is derived from the Yuquan mountain water wash, which is made from the Huaxia land's green, red, white, black, yellow and five colored soil, which is used to irrigate the five crops. It is also a "social identity" template which is produced by various Chinese elements such as dragon embroidery, Li Jin, and so on.

Every dress with the logo of the "social identity" carries the meaning of Chinese heavy pportation, including the rich grain and the good luck.

The integration of Chinese elements with Italy's advanced design concepts and production processes is an international brand that pcends national boundaries. It is the perfect combination of the essence of Chinese traditional culture and European romantic classics.

The "Italy brand" is tailored to the Chinese figure, occupation, habits and preferences. It focuses not only on the clothing itself, but also on the connotation and respect of the wearer's personality, so as to complete the sublimation of "elegant, reserved, luxurious, refined and distinguished".