The operation of the same brand and the different agents' performance may be very different.

Nowadays, with the continuous development of the market and the intensification of competition, more and more demands have been placed on agents. How can we become a successful clothing agent?

First, choose the right brand.

Choosing a brand is like marrying a wife, which directly determines whether your family is happy or harmonious. Your wife must at least have the same language with you and must have a common language.

Because you are

Choosing a brand must first recognize its strength. The possibility of benefiting from a large brand is relatively large and the risk is relatively small. However, the threshold of big brand operation is generally high, the discount of supply is relatively high, and the policies of return and exchange are often harsh. You need strong financial strength to support it.

If you do not have enough strength, you will not have the right to have an equal dialogue with the big brands, and you may be at a disadvantage in the negotiation.

When choosing clothing brand, not only depends on the strength of the brand, but also the potential of the brand.

You have to understand the management idea of the brand owner, the determination to create the brand, and whether the company has a professional marketing team.

Some enterprises only think that making good brands and making money, and carrying out the psychology of trying to see the brand, do not have any long-term goals.

It's a joke in the industry: a brand in Guangdong has been doing a few months' advertising in some magazines.

Also, you should pay attention to the characteristics of the brand, whether it is in line with the physical characteristics and habits of consumers in your district.

Many brands of products sell well in the south, and they do not necessarily have advantages in the northern market.

An agent in Shaanxi changed three brands in one year. The first brand was too Europeanized and not suitable for three months later. The second brands had been sold for about half a year, the price was too high, they could not afford to open many markets, and they had to give up; the third brands had just been less than three months, and the manufacturers of the brand were specially engaged in the outward processing.

So the old saying goes: no best, only the best.

You should choose the most suitable brand for your business.

Two, carry out the scientific management plan of the brand.

Brand ownership belongs to the manufacturer. If you act as an agent, you will have the right to operate in the area. You must not place everything on the manufacturer, so you have to rely on yourself more often.

Most leading companies can only provide you with some guidance on business philosophy, and the implementation of specific market details depends on yourself.

If you are just starting up, you should concentrate all your energies on making a brand first, and avoid being a great success. If you already have a certain strength, you can manage multiple brands.

But you'd better not run a brand with the same style, try to choose a brand with different positioning to do business. You should make an effective combination of the brand according to their characteristics.

You also need to consider the relationship between the peak season and the season to ensure that there are different business priorities in the peak season.

Multi brand strategy allows you to shift risks, increase bargaining chips with manufacturers, and enable your products to be effectively complemented.