In March 27th, the IDF 2012 autumn and winter new product conference will be held at the China International Exhibition Center.

A total of 400 guests attended the conference, including leaders, distributors, mainstream media, fashion people and company leaders.

IDF 2012 autumn winter series takes "legend" as the theme. The beautiful legend of Prince and princess, devil and angel, king and common people, beautiful woman and warrior is like a clear spring, which is continuously absorbed into the designer's mind, and inject life and connotation into every garment.

The use of high quality Japanese imported fabrics, cutting at every place, and dealing with every detail contain the designer's ingenuity.

The tweed coat makes the retro fashion fashionable, and the warm, light down jacket keeps the winter away.

IDF was born in 1999, is the middle and high-end fashion women's brand of the red bean group. Its designers, craftsmen and print masters are all invited from France. All the designers and technicians of the company have graduated from the training center jointly established by the red bean group and the famous French Clothing Design Institute, ESMOD.

At present, the chief designer of IDF is Jin Yuanying, a famous Korean fashion designer. The company also set up a fashion training and consulting center in Paris and New York to learn the latest.

IDF means I do it myself, self assertion, self-confident expression.

IDF interprets elegance and elegance, leading the urban white-collar women to pursue gorgeous, noble, refined and elegant dress choices, as well as yearning for and exploring for quality life.

In style, there are four types: romantic dating department, classic OL department, daily life department, vacation and leisure department.

About IDF consumers, they are women aged 25 to 35 years old. Their temperament is elegant and confident, mature and steady, easy to handle, intelligent and pursuing exquisite lifestyle.

IDF has set up more than 300 counters and stores in the shopping malls of all one or two cities in the country. There are IDF counters in Beijing, Shanghai and Shenzhen. In the next three years, IDF will set up 1000 counters in the whole country.