In September 2007, Hebei Xinji, known as "China skin capital", went south under the wind of "China International Leather Exhibition, China International Footwear Exhibition and international fashion and fashion accessories exhibition".

Cause huge response in the industry.

Kangnai, AOKANG, sun Da, rich birds and other "Chinese shoes king" grade brand of the king of the wind, Dongyi, multi Kang, ha Shan, San de Luo and other Wenzhou footwear brand army group's momentum, so that Xinji known as "industrial base" famous delegates feel ashamed.

"As China's most important leather production base, Xinji has considerable influence, but the lack of excellent brand enterprises is one of our obvious flaws."

Wang Tieren, deputy mayor of charge of leather industry development and director of Xinji leather industry development committee, said with emotion.

Wang Tieren believes that the development of leather industry in Xinji should not rely solely on the influence of regional brands, but it is the most important thing for enterprises to become bigger and stronger and integrate into the international fashion trend.

Taking part in high-grade leather exhibitions, enterprises not only let them find their own gaps in comparison, but also more importantly link up with high-end buyers and large purchasing groups at home and abroad, and expand the development space of Xinji leather industry.

"Extending the industrial chain, making high-end products and keeping the two pronged approach, the future of Xinji leather industry is still bright."

Xinji is located in the eastern part of Shijiazhuang, the capital of Hebei province. Leather industry is a traditional pillar industry.

At present, the city has 1105 leather enterprises and employs over 6 people.

It has formed two industrial zones, namely, garment making and leather making.

The leather garments and sheepskin garments produced in the city are sold throughout the country and exported to more than 40 countries and regions such as Europe, America and Central Asia.

In 2001, Xinji was awarded the "leather leather capital of China" by China Light Industry Federation and China Leather Association.

Over the years, Xinji has built the "China skin capital" as a strategic move for the city's economic development, expanding its scale, adjusting its structure, expanding its market and creating famous brand names.

In the face of the "machine" and "danger" of China's leather industry, facing the new trend of industrial upgrading, environmental protection innovation, brand strategy and internationalization, Xinji is making full efforts to advance. Relying on the advantages of industrial concentration, Xinji has trained 29 brands, won the "China leather logo", and the 4 brands won the "China leather logo eco leather". The "Shulan" brand was awarded the "China famous brand product" and "China fur coat Wang" "Bai Li Te" and "iruqi" brand, which was "national inspection free products". "SimMan" brand was "China's ten largest leather clothing King".

A huge brand group is emerging in Xinji.