Although the global economy is suffering from the debt crisis, Luxury goods Consumption is going against the tide. Industry insiders say that luxury consumer groups are less affected by the economy, and the Chinese market has become a focal point for competition. One of the most important functions of the majority of luxury goods in the world is to sell to the mainland. At the same time, China's listed luxury goods companies are also expected to get a slice of the craziness.

Data show Prada Asia Pacific market Net sales Annual growth is 38.7%, while Europe is only 22.7%. Asia Pacific sales accounted for 34% of sales in the first three quarters of 1 billion 730 million euros.

Mazzi, vice chairman of Prada, said earlier that it is expected that the Asia Pacific region's sales share will increase to 50% next year.

"Because the international board has not yet been opened, luxury companies have been logging in to Hongkong. capital market " A brokerage analyst who has long been engaged in high-end consumer research said.

Most of the problems focus on the Miu Miu brand. Mr. Bertelli expressed the hope that the sales of Miu Miu brand would double to 1 billion US dollars per year. In addition, Mr. Bertelli also made it clear that the government could not provide timely help to the fashion industry. He said: "in such a depressed economic environment, only the best brands can continue to develop and progress. In 2012, it must be the best performance of the Prada brand. We will comprehensively plan for future development. We should not put our eyes on the past, but we should search for all possibilities. Only by constantly innovating can we make the brand invincible. "

As of January 31st, the net profit of the brand reached 6 billion US $300 thousand, leather products sales increased 40.7%, and revenue increased 24.9% to 3 billion 540 million US dollars.