Recently, PEAK signed a long-term strategic cooperation agreement with the Iraqi Football Association. PEAK has officially become a partner of the Iraqi Football Association and has become a designated sports apparel sponsor of the Iraqi national football team and the Iraqi National Olympic football team. This means that the Iraqi football team will wear the "PEAK" robe for the 2008 World Cup periphery and major international matches. PEAK will also be the only Chinese sports brand to appear in the 20 World Cup finals of the 2008 World Cup. In August 2007, PEAK officially became a strategic partner of the Olympic Organizing Committee of Iraq. This PEAK's hand in hand to the Iraqi national team is an important step for PEAK's internationalization. Xu Zhihua, general manager of PEAK group, said: "after we become partners in NBA China, we have been looking for an international sports team suitable for PEAK to cooperate. Iraq football and PEAK group are all determined to become the first potential and strength, and we believe that we will inspire positive reactions if we have common goals.