Recently, five environmental organizations such as the Public Environmental Research Center released a report on pollution research in China's textile industry. Lining, a well-known domestic enterprise, was accused of having a large amount of sewage and low efficiency of water use.

Lining's performance in recent years has shown a downward trend. High cost has led to a consistently low profit. Lining has become a "heart disease". But the industry pointed out: "even so, we can not pass the pressure on, we should choose between suppliers and so on. We should pay more attention to environmental protection in production."

Reporters call Li Ning Co, the relevant person responded: "for pollution problems, the company has actively communicated with suppliers of harmful chemicals emissions, and make Zero discharge of harmful substances Commitment and long-term plans for related issues.

Lining promised to implement in 2020 Zero discharge of harmful chemicals To achieve zero emissions of hazardous chemicals in the supply chain and product life cycle through systematic changes. Lining will gradually use harmful chemicals to fade out suppliers, accelerate the elimination of high level hazardous substances, and continue to communicate with other brands, materials suppliers and other stakeholders.

Zhong Ying, a contemporary Chinese Research Institute, said: "excessive development of enterprises seeks interests and ignores environmental protection. There is a fluke in the improper practices in the process of pollution treatment, and environmental protection and economic development are important. And the listed companies should pay more attention to their personal image and not to shift the cost pressure to the brand image.

In addition, it is known that Lining is in. Pollution control The investment is far from that of advertising. It is understood that Li Ning Co has invested a lot of money in endorser advertising and sports sponsorship every year. If this continues, fear of huge brand image maintenance costs will be lost.