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The Rapid Development Of UNIQLO Is Irresistible.

2012/4/15 9:04:00 23

UNIQLODirect SalesSales

The fast selling group under the leadership of Ryui Masa, Japan's richest man, is accelerating the pace of entering the Chinese market.

Last year, Ryui Masa, who unveiled the first global flagship store in UNIQLO, Shanghai, revealed that due to its low brand recognition in China's two or three tier cities, it will speed up the pace of opening stores in China in the future, and plans to open more than 1000 large stores in 10 years.


  

Uniqlo

It entered China in 2002 and became better after 2006.

As of May 1, 2010, UNIQLO has opened 64 stores in China, mainly in Shanghai and Beijing, all of which are direct stores.


"In the future, major stores will be smaller than flagship stores, but they will be 2-3 times larger than ordinary stores, at 1000 square meters."

Ryui Masa said that plans to open 1000 stores in 10 years, covering China's second tier cities.


Statistics show that in the five of the top fifth of the global garment manufacturers, the growth rate of fifth of UNIQLO sales has surpassed that of ZARA and H&M in Europe.


According to Liu's plans to open thousands of stores in China, in the next ten years, UNIQLO will expand at a store every 3 days in China.

Pan Ning, chief executive officer of fast marketing group, said that at this stage, it will not be considered to join.

be run directly by a manufacturer

Way.


According to Forbes magazine, Liu Jing, the chairman of fast forward marketing company in 2009, became the richest man in Japan at a price of 6 billion 100 million dollars, while in 2008 he ranked only sixth.

This year, he was worth more than 9 billion 200 million dollars and reelected the richest man in Japan.


Ryui Masa revealed that at present, sales of UNIQLO outside the Japanese market are still low, but in the future, it will expand its overseas market, especially in the Chinese market.


According to the financial data in 2009, UNIQLO's turnover reached 685 billion yen and net profit reached 101 billion 300 million yen. The company plans to reach 50000 billion yen in the next 10 years.

Ryui Masa hopes that in the next 10 years, the share of Chinese market sales can surpass that of the Japanese market, reaching 10000 billion yen.


UNIQLO has opened flagship stores in New York, London and Paris.

The $30 million Shanghai flagship store is currently the largest flagship store in UNIQLO with a business area of more than 3300 square meters.


UNIQLO is the core brand of fast marketing group.

Theory, a fast selling group, is also a high-end brand of the group, and has long been in Shanghai Dongfang commercial building.

Theory is the brand that the XXX company acquired in 2003 by acquiring the Apparel Theory group.

But Ryui Masa said the company will continue to focus its efforts on the development of UNIQLO brand in the future.


Liu Jingzheng, President and chief executive of Japan's fast retailing company, who runs "UNIQLO (expand site selection)", said in 2011 9~2012, February, that "Asia will focus on 200~300 shops every year."

It will be stationed in Philippines in June this year.

In addition, the plan for entering India has also started to discuss, and forecast the future. "By the year 2015, overseas sales of UNIQLO will surpass that of the Japanese market.

Sales volume

"


Speaking of overseas business, Ryui Masa said, "in the next 10 years, more than 1000 shops will be opened in mainland China, Hongkong and Taiwan, and more than 1000 stores will be opened in other Asian regions."

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