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It'S A White Collar And A Boss'S Way To Business.

2012/4/15 14:42:00 4

EntrepreneurshipWhite-CollarDress

As an entrepreneur who was born in the 80s of last century, Li Jia AI has invested ten thousand yuan in the sea. In just five years, he has six shops and millions of businesses.

Her shop is a loss front from others' hands, and the project she runs is the most common and fiercely competitive one.

Clothes & Accessories

So how did Li Jia make the clothing store stand out?


The layout of Xujiahui MTR shopping mall is different from that of other MTR shops, and clothing occupies the absolute mainstream.


However, one of the shops called "clothing concept" is particularly prosperous.

More than a dozen square meters of shops are crowded with bustling young girls.

Li Jia is the boss here and the other five shops in Shanghai.


As an entrepreneur who was born in the 80s of last century, Li Jia owns these for only five years.

Five years ago, she knew nothing about business.


"Spiral shell" starts at sixty thousand in the month.


In 2000, Li Jia and many of them worked in offices.

white collar

The same time, nine to five.

On her way to work near Jingan Temple, a chance encounter on the subway line two opened her other lifestyle page.


"In the Middle Road Station of Henan, I saw a small shop facing difficulties in operation and is now pferring.

Although no one in the family was in business, I was very interested in opening a shop, and decided to ask the situation before deciding. "

Say it is small, worthy of the name.

Because it's only 3.6 square meters.


Li Jia recalled, "at that time, although the subway shops were very tight, the rent level was not high.

The monthly rent of that berth is 1500 yuan.

My income at that time was 3000 yuan per month. I think that if I lose, I will get less than 1500 yuan a month. I can afford this risk. "

Now, Li Jia is lucky that if the rent is now the level, his stage is still in the office.


At the beginning of entrepreneurship, limited funds are inevitable.

Apart from the rent, Li Jia used all his money to buy clothes from the wholesale market, while others could save.

No money to decorate, she found a few stack of English newspapers, do it yourself, paste all the walls.

All the initial investment is only ten thousand yuan.


start

Entrepreneurship

It means starting a hard life.

Li Jia, who didn't quit his job, got up at five in the morning and went to the wholesale market. After hanging it, he gave it to the aunt who took care of the shop. After five p.m., Li Jia went to work again when his aunt left work.


However, such a humble shop is surprisingly hot.

The small space is always full of people and keeps a high rate of repeat purchase.

After a month's performance, Li Jia was amazed by himself. His turnover was sixty thousand yuan, and his net profit was over 20000 yuan.

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Read the next article

A Clothing Store To A Brand Company.

There are many ways to success, but everyone has their own differences. The heroine of this article relies on her own way to make bigger and stronger step by step. Through her own analysis of the characteristics of the clothing industry, peer competition, and her long-term adherence, she finally changed from the small owner of the clothing store to the boss of her own company.