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PEAK Creates NBA Two First
As early as the 2005 to 2006 season, PEAK became the first Chinese sports brand to enter the NBA arena, sponsoring Yao Ming's Houston rockets regular season home games.
Since then, PEAK has signed Battier as the spokesman of PEAK global image, and its brand image has been significantly improved.
At the end of last year, PEAK signed a three year exclusive advertising agreement with the bucks and became the first Chinese national enterprise to visit Milwaukee.
At the same time, PEAK also reached a strategic cooperation agreement with NBA. Its "China Red" logo not only appeared in the striking position of the Rockets' home and bucks, but also appeared in basketball stands and so on.
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2008/2/20 0:00:00
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