As China moves from the fourth peak of fertility to the fifth peak of fertility,

Xie Jiasheng, Secretary General of Fujian Association of children's shoes, introduced that from the end of the last century to the beginning of 90s, with the shift of the world shoe industry's focus from Europe, America, Korea and Taiwan to mainland China, China has become a big shoemaking country. Among them, Guangdong, Fujian and Zhejiang have become the three "shoes capital" of the shoe industry in China, forming a tripartite confrontation.

China's children's shoes industry is gradually developed on the basis of adult shoes. Its industrial cluster is basically the same as the whole shoe industry layout, but the three major "shoes capital" have their own advantages.

In addition, Shanghai, Beijing and other places have also concentrated some children's shoes brand, and become an important manufacturing sector of children's shoes industry in China.

Xie Jiasheng said: at present, the development path of children's shoes enterprises in China is gradually moving towards specialization, fashion and branding. It has formed a comprehensive operation mode integrating retail terminals, department store stores, shop models and children's living rooms.

Usher in the peak of development

Xie Jiasheng and

The sixth national census shows that at present, the total population of China is more than 13.7 billion.

According to the existing population projections, the next highest birth rate in China will be around 2016, with a peak population of 2028, and this will usher in the fifth round of "baby boom".

Experts believe that with the continuous improvement of consumption ability and consumption consciousness and the advancement of urbanization process, especially now that Post-80's parents are spending more and more on their children's lives, children's shoes industry will usher in a new golden period of development whether it is consumption or production.

Insiders pointed out that at present, the domestic children's shoes market is dominated by international brands.

On the one hand, there are many international brands that have entered or are entering the Chinese children's shoes market. Foreign shoe companies take various strategies to compete for the Chinese market. On the other hand, few well-known domestic brands have yet to emerge strong leading brands.

The lack of children's shoes in China is due to the late development of children's shoes industry. On the other hand, the lack of core competitiveness of children's shoes is the reason why domestic children's shoes lack the core competitiveness of the market, so they have not carried out targeted strategic planning according to their own circumstances, thus hindering the development of children's shoes enterprises and increasing their market share.

Liang Yong, executive vice president of China Fashion Color Association, said that in the next few years, China's children's shoes industry will enter the era of "Warring States". New market conditions, competition for channels, and technological upgrading of products will bring new opportunities for the development of the industry.

Children's shoes industry will face three changes in product design, retail model, terminal market and so on.

First, product design tends to be personalized and differentiated; two, monopoly, department stores and online stores will become the three mainstream retail modes; three, the era of terminal children's products stores, and the rise of hypermarkets will accelerate the industry's shuffling and branding process.

Experts suggest that most domestic children's shoes enterprises belong to small and medium enterprises and lack capital investment.

Small and medium-sized children's shoes enterprises want to develop, we must rely on the power of capital. Mergers and acquisitions, integration and financing are the inevitable trend of the development of small and medium-sized children's shoes enterprises in the next ten years.

At the same time, the retail enterprises of children's shoes will expand rapidly in the future. The level of meticulous management will directly affect the healthy development of enterprises. Enterprises should minimize the resources they occupy and reduce the management costs.

(China shoes net - the most authoritative and professional shoe business information center)