In the sixteenth China International Conference just concluded

There is a famous saying in the clothing industry that there is no weak market, only weak products.

To Zhu Aiwu's great satisfaction, her product has always been able to cater for the needs of consumers in the past more than 10 years.

This is due to the core competitiveness of Gao Bang, which has been formed for many years, "efficient logistics".

Zhu Aiwu explained that efficient logistics is actually a big concept, from the market prediction, product design, product manufacturing, channel distribution, until the first time to allow products to meet with consumers, Gao Bang can always be faster than others.

She said at the same time: "the clothing that was popular in the streets of New York yesterday can be imitated by Chinese enterprises, but we are not just imitating, we are choosing international.

The reason why Gao Bang can grow rapidly in the short span of ten years is, on the one hand, that the enterprise has a loud brand and a successful operation of "virtual operation" on the other hand.

In September 11, 2003, Cheng Siwei, vice chairman of the Standing Committee of the National People's Congress and chairman of the Central Committee of the Central Committee of the people's Republic of China, gave a lecture on "virtual economy exploration" at Zhejiang University. Zhu Aiwu was deeply inspired by this.

In her view, virtual management is adapted to the trend of modern business management that seeks flexibility. Nowadays, enterprises need to change their traditional investment methods and put aside the idea of "big and full" and "small and complete", emphasizing light and flexible integration through virtualization.

We should get support from external resources and strength so as to achieve the goal of complementary advantages, mutual benefit and common growth.

The reason why Gao Bang can carry out the virtual operation quickly is that it has two conditions: first, Gao Bang has the information gathering network which is well-informed throughout the world and the design and development capabilities of the sportswear; and the two is that Gao Bang relies on intangible assets and corporate culture and relies on information to mobilize the upstream and downstream cooperative merchants.

Now, high state has four major regional companies in the East, South, West and North, two major production companies and a design center, and a chain store has reached more than 500, and most of them are in Shanghai Huaihailu Road, Nanjing Road, such as the commercial golden section.

Even though the pace of development seems to be leaps and bounds in the industry, Zhu Aiwu has repeatedly stressed the word "balance".

"We are moving at a reasonable speed," she said.

Just like long-distance running, we don't care about the temporary ranking. We use confidence, patience and skill to be the last victors. Some greatness is boiled out.

Reporters noted that although Zhu Aiwu holds several positions, but she is very happy to share with you the experience of career and family.

Faced with the question of "you are too busy", Zhu Aiwu's answer is: "I like to exchange information and explore ideas of development with people outside and inside the industry. When I communicate with female entrepreneurs, I often take the lead to share some inspirational books with you."