Dongguan's Old Shoe Model Is Overburdened By &Nbsp; Pformation Has Become The Way For Shoe Enterprises To Go.
Under the resultant force of internal and external causes,
Dongguan mode
To a fork in the road.
Either go to a blind alley or turn to another bright road.
The Dongguan model faces crisis not only in the external pressure but also in its own structure.
First of all, let's see what the Dongguan model is. Although the industry does not make a specific definition of the Dongguan model, its general characteristics can be summarized as follows: the land provided by Dongguan or the standard factory building that has been built, the cheap labor force provided by Sichuan and Hunan provinces, and the combination of capital, equipment, technology and management elements provided by foreign capital.
Under such a mode, the vast majority of enterprises in Dongguan are export-oriented SMEs, and they all rely on a core enterprise in a certain industry to survive.
The core enterprise of shoe mould is Taiwanese capital enterprise Yuyuan Industrial Group.
Yuyuan is Nike.
Adidas
Lining, Anta and other domestic and foreign major sports shoes brand OEM first choice.
The major brands have trade offices in Yuyuan, and they place the order directly to Yuyuan.
Yuyuan directly belongs to the shoe factory. The shoe factory will purchase accessories from the plastic factory. The plastic factory will have to find the mold factory to make the mold, and the mold factory will further carry out outsourcing processing. The undertaker is our CNC CNC machining small factory.
Yang Yanjun, director of precision mold CNC machining factory, told reporters.
Yang Yanjun said that although Yuyuan employees have only 200 thousand people, the industry chain, including the surrounding services and catering industry, should total more than 500 thousand people.
It can also be said that Yu Yuan's mastery of these 500 thousand people is "life and death".
We can draw a conclusion that Dongguan has handed over both sides of the industrial chain to foreign-funded enterprises.
"Since the enterprises in Dongguan are mainly processed by materials, they are in the hands of foreigners, and the raw materials are not in the hands of foreigners. They have the final say, and the sales market is also in the hands of foreigners.
If you do not make a low order, someone will do it. "
A reluctant Foreign Minister of the foreign trade company of the electrical apparatus industry, who did not want to be named, seemed very helpless when interviewed by the media.
The reason why SMEs face the crisis of survival is that they are at the bottom of the industrial chain, with low profits, without their own R & D capabilities, and without their own brands.
Once the external environment deteriorates, the order is reduced.
In 2008, for example, the reduction of foreign orders resulted in many small and medium-sized enterprises having nothing to do.
From 1 to September, there were 1464 businesses going bankrupt.
Dongguan shoe enterprises
The plight seems to indicate that the Dongguan model has come to a crossroads.
As a model of rural urbanization, the peak period of processing industry in Dongguan has passed, and the period of relying on external development alone has passed.
Dongguan must pform in the future.
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